Advertising fall 2012 campaign for the store “Matryoshka” passed in a hurry, but productive. Initially, the client came to us with a request to capture some beautiful images for billboards and shop windows. But later all turned into something more than just pretty pictures. According to the customer, he already worked with many photographers in Odessa, but the result was not quite satisfied, so appealed to us to do something interesting with the idea. We took this project “turnkey”. After some discussion, we decided to make a series of photographs where the main plot will revolve around the matryoshkas. The message was such that everyone wants to get the clothes from the “Matryoshka” and go to different actions for the sake of it. In our case, the two heroes (Denis and Vlada) kidnapped matryoshka and took it to their chic, yellow car. In the future, these photos were used for outdoor and print advertising, as well as window dressing in Odessa and Kiev.