Client: Likgass Jeans
Task: Development of an identity and logo for jeansa fabrik
Release: March 2014
KONTORA Production design studio has developed a corporate identity for the company’s denim Likgass.
Not all Chinese jeans identical in quality and despite the stereotypes, in China there are companies, which produce high-quality clothing under its own label. A good example is a company Likgass. This company is engaged in tailoring quality men’s jeans under its own brand. For us it was a very interesting project because the development of identity for future clothing chain is always inspiring. The basis of corporate identity lay maritime theme. We used the image of the scary octopus as a logo and stylized fishing nets as a pattern. Here we can draw a parallel with the stories of fishermen about the hunt for the giant octopus and other sea monsters. Those who went hunting, were the most fearless, strong, purposeful man. It is these men choose jeans Likgass. We have developed models of tags, patches, pockets, buttons, price tags, packages, signs.