This is rebranding concept done by Sergei Chyrkov for famous Russian sugar packages ‘Brauni’. There are two types of sugar: dark and light demara. The idea behind this concept was to create a brand of sugar that is delivered from Mississippi, which is a birth place of Blues music. The slogan for this brand would be: ‘Your coffee will never sound better. The most musical sugar, straight from Mississippi. All the artwork is done by me using a ball-pen.

This project was published on The Dieline Awards.

This project was published in best package design of February 2017 article onWhat the pack? site.